A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, youâ€™ve probably used social media to meet your marketing objectives.
When Iâ€™m looking for a business that will have what I need, whether itâ€™s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information.