Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent?
Ten years ago, I couldn’t have cared less if the new burger place downtown had a website. Now, I don’t trust one that doesn’t. If your business is online, you’re a part of the digital transformation. But it’s not enough these days to just “be online.” Businesses that will thrive in 2021 that are operating online â€” and the COVID-19 pandemic has proved this.