Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually.
When you create and add a compelling call-to-action (CTA) to any content â€” such as a website, blog post, or social media profile â€” you have the potential to convert more visitors into qualified leads and customers. Thatâ€™s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.
When it comes to event marketing, there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you’re on a small team.
Did you know that 55% of marketers say blogging is their top inbound marketing priority?
Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging?
Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable â€” it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.
When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesnâ€™t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use?
Whoever said â€œYou never have a second chance to make a great first impression,â€� makes a valid point. You only get one opportunity to have your first interaction with another person â€¦ and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.