Category: Blogging

You’ve finally found time in your schedule to sit down and write a new blog post. But when you settle in, your hands hover over the keyboard. Nothing comes to mind. You stare at a blank screen in exasperation as the minutes slowly slip away.

Whether you’re running a personal blog or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort.

Check this out:

“You’re sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document.

Did you know that 55% of marketers say blogging is their top inbound marketing priority?

Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging?

Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.

Do you read every post on a blog? If you’re like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog categories help readers navigate your site.

Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly?

As any blog owner will tell you, “Should I enable comments on my blog?” is one of the first questions you’ll ask yourself as your content starts to grow.