Did you know that 55% of marketers say blogging is their top inbound marketing priority?
Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging?
Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable â€” it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.
Do you read every post on a blog? If you’re like me, you visit sites for a specific reason â€” be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog categories help readers navigate your site.