How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan.
Do you know who your business’s buyer personas are? And if so, how much do you know about them?
Category: Buyer Personas
What is Technographic Data? (And Why It Matters)
Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.
The Complete Guide to Firmographic Data
Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers.
What Is Demographic Segmentation, & How Do You Do It?
One of the greatest music videos ever made (according to MTV) was released in 1990, winning Best Choreography and the hearts of fans and parody-creators alike: “U Can’t Touch This” by MC Hammer. This rap video (and those harem pants) made reverberations that are felt throughout pop culture today. But why am I talking about it on HubSpot’s Marketing blog?