Category: Content Planning

One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?”

When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?”

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach.