Category: Infographics

There’s a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics.

Not to mention that people follow directions 323% better with text and illustrations than without illustrations.

Have you ever wished you could just use a picture to explain a process instead of words (or your hands)?

Infographics are a great way to capture user attention and communicate key concepts. Why? Because they combine relevant information with graphic impact to increase retention and engagement.

Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format.

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results.

When we think about visual marketing content, it’s easy to default to popular mediums like television, web video, and social media. It’s for good reason, too. These channels do a great job of grabbing your audience’s attention and getting them familiar with the visuals related to your brand.