The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom� to American Express’s “Small Business Saturday� to Dos Equis’s “Most Interesting Man in the World,� marketing campaigns have a way of sticking with us long after an impression or purchase.

Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.

Posted On