From P&Gâ€™s â€œThank You, Momâ€� to American Expressâ€™s â€œSmall Business Saturdayâ€� to Dos Equisâ€™s â€œMost Interesting Man in the World,â€� marketing campaigns have a way of sticking with us long after an impression or purchase.
Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.