Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If youâ€™re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.
When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesnâ€™t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use?