The Ultimate Guide to Event Marketing

Think back to the last event you attended.

Was it a conference or trade show? An intimate seminar or startup launch party hosted online? How about a fun, socially-distanced 5K or golf outing?

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How to Run Marketing Team Meetings That Don’t Suck

Meetings suck. They’re time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they’re paying attention, and if you’re lucky, maybe come out with some wicked notebook doodles.

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The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom� to American Express’s “Small Business Saturday� to Dos Equis’s “Most Interesting Man in the World,� marketing campaigns have a way of sticking with us long after an impression or purchase.

Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.

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