This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Platforms are embedded in our daily lives â€” whether we realize it or not.
With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses.
All of those users generate a lot of data.
As a marketer, you’re often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story … and generating qualified leads that will help you grow your business.
Whether itâ€™s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products.
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews.
Building a website is, in many ways, an exercise of willpower. Itâ€™s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan â€” to make sure it’s up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? Itâ€™s true, but landing pages don’t convert visitors to leads all by themselves. If they donâ€™t have attractive and compelling offers behind them, they won’t generate the leads your sales team is looking for.
Wouldn’t it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.