Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan â€” to make sure it’s up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? Itâ€™s true, but landing pages don’t convert visitors to leads all by themselves. If they donâ€™t have attractive and compelling offers behind them, they won’t generate the leads your sales team is looking for.
Wouldn’t it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.