As a marketer, you’re often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story … and generating qualified leads that will help you grow your business.
Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products.
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews.
Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don’t convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won’t generate the leads your sales team is looking for.
Wouldn’t it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.
You know LinkedIn — the professional, polished, responsible sibling of the social media sphere.
Nowadays, significant career shifts are as prevalent as they’ve ever been. Some people want to assume a different degree of responsibility. Some want to pursue a passion they’ve put on hold for too long. And some flat-out need a change of pace.
With the rise of marketing software and paid advertising, it’s no secret that social media platforms aren’t only a place for mutual connection and sharing among strangers — they’ve also grown into a place where companies can build a brand.
